New year, new content: It's time to re-examine your course from a year ago.
The new year is a characteristic time for a large portion of us to take an overview of our e-learning business to see what we can learn from the most recent year and what we can improve for the year to come. There are numerous aspects of marketing and business management that can use a review, however when it comes to course management, content is the elephant in the room.
Every course can benefit from a periodic content update—yours included. What's more, in all actuality, in the event that you need to remain competitive, your content likely needs a yearly review on the off chance that you would prefer not to it to expire. In addition to the fact that this provides more genuine value to the learner, yet even from a purely marketing viewpoint, being able to check you content with the current year is a powerful flag to learners that it's as current as anyone might imagine.
In case you're wondering how to keep your content cutting-edge, here's where to begin.
1. Look into industry developments from the most recent year.
Some industries move faster than others, yet regardless of what your audience, it's unlikely a whole year has gone by with no new developments. These can be anything from forefront technological advances to new regulatory guidelines. Either way, your course needs to keep awake to date to remain relevant.
For instance, in 2018, developments in computerized marketing included the presentation of GDPR in Europe, several Facebook calculation updates in response to the ProPublica embarrassment, and the rebranding of AdWords to Google Ads. Any course on online marketing would be remiss on the off chance that it didn't mention these updates, and it's likely 2019 will continue at much the same pace.
Even if your industry hasn't undergone any extreme changes, you will likely find that your own knowledge level has developed in the previous year. Reviewing your material, it's likely you will discover areas you will need to update based on your new experiences—new examples, new reference focuses, new bits of knowledge, etc.
2. Dive into your e-learning metrics.
Not every content update are driven by the business—they can likewise be driven by interest. It's difficult to anticipate demand, and there are numerous manners by which those subjects you may have thought would be useful to your learners were less well known than other themes.
Fortunately, course metrics exist to help you understand learner behavior and interests. On the off chance that your learners are engaging more with a certain course—or even a module inside a course—that is a sign you ought to expand that content to provide more value.
3. Locate your most mainstream content from 2018.
On the off chance that you spend the most recent year running a blog for your online course, then it's likely you published quite a touch of content. Like your course content, you ought to have some great information from your published content about what was useful and informative for your learners. Take a review of that content to see what performed best in the previous year. In the event that you notice a certain blog entry or content theme that has received more action, it could be an indication of something you ought to write more about in the future.
4. Send out a survey to your learners.
Need to realize what content your learners are really ravenous for? Ask them.
For some, educators, surveying learners can seem scaring. After all, imagine a scenario in which they don't respond. Consider the possibility that they feel annoyed that you asked. Running an effective survey is a delicate business. Make such a large number of inquiries, or make it troublesome for them to complete the survey, and you may discover you have a low response rate.
However, pretty much every course will have a gathering of learners who are on edge to lend their info when it comes to course material. After all, they signed up to your course in any case because they believed you could fulfill a need. They've self-selected into a gathering that is more ready than not to give feedback. Try not to be reluctant to take advantage of that.
5. Research forthcoming advancements.
Some course updates are tied in with responding to the past, however similarly the same number of are tied in with preparing for the future. Advising your learners about anticipated development is a critical aspect of any education program. Doing as such gives learners a reason to remain invested in forthcoming courses, and can inspire them to sing up for a more advanced course.
Counting data about new developments additionally flags that you yourself are over these advances, and can establish you an industry leader. Demonstrating that you're focusing on these trends advertisements credibility to your course which can give you an edge over your competition.
6. Be ready to retire old courses.
At some point, even the best online course content loses relevance. When your content develops so old that it needs more of a complete overhaul than a simple refresh, it might be time to retire the course and begin once again. Doing as such may take more work, however it will likewise freed you of legacy problems and help you begin once again with a clean slate.
Your course content is in consistent need of renewal—and that is a valuable chance.
Of course, a significant number of us wish we could create online course once and be done with it. The process of revising and releasing new editions of our content every year seems exhausting. But then, this is one of the primary advantages of online course content.
Compare this to releasing a new edition of a textbook, an exhaustive process that often takes years of revisions and proofreading. There is undeniably a benefit to be had from such an intensive review process. In any case, the downside is that it leaves creators less able to respond rapidly to changes. In some cases, when the new textbook edition is ready to be released, it's already obsolete.
Online courses can be updated in a flash, and at generously less expense. With such readiness, course creators should take full advantage of their capacity to keep content exceptional.