5 Easy Steps of Creating Online Courses

by Anand Tiwary October 13, 2020

Statistics show that upskilling your employees are 63% cheaper than hiring fresh talent or outsourcing work to third-party firms. The e-learning industry is booming and if you haven’t explored it yet then here are a few reasons that should motivate you:

  • Online courses and academies are preferred by 83% of all learners.
  • Efficient learning is promoted through concise packets of information delivered to the e-learners on a one on one basis.
  • Combined with Q & A forums and communities where doubts are answered, online academies have the capacity to tutor learners more efficiently than classrooms or other traditional academies.

I’m sure most of you were aware of these advantages of e-learning and the growing popularity of online courses for everything. However, not many of you know exactly how easy it is to create and sell courses online. Typically, the process remains the same but you do not need to be bothered with the hassle of technicalities with the help of modern tools and platforms such as Now that we’ve got you hooked, let us go through the five simple and easy to do steps that will help you create your own e-learning videos courses and begin an online academy.

Step 1: Defining the content and bandwidth of your course

Before we begin with designing and launching your online academy, you will probably need to analyse the content of your courses and decide the bandwidth of data that you want to share with your learners. This step involves multiple editing processes such as proofreading and correcting data within your courses as well as editing your available content into small bite-sized packages that learners can absorb within a short period of time every day. This is technically a front end planning stage where you can ask your questions such as, “What part of the content is suited to the demographic we are aiming for?” or “How to simplify terminologies so that people from varied background can grasp the content of the course?”.

Step 2: Tailor the graphics of your course

Once your content and other details are finalised, you need to find a suitable outline or training module that takes learners through your online course in a guided manner. Some of the steps involved in this process include creation of milestones that learners can try to achieve. You may also choose to integrate quizzes and other exams as a progress check for your learners. The outline of your course as well as the graphics is important to create engagement with your learners. However, as per your convenience, this can mean a simple bulleted topic list or something more sophisticated. It is totally up to you.

Step 3: Proofread your content and conduct market research

Steps 1 and 3 include a major bulk of the entire process. As you know, people learn through various methods and in order to make your content engage with students of your chosen demographic, you need to have content that is creative and consistent with their age group/ maturity. For example, if you are designing a course for kids then no matter how academic the topic is, you will need to sprinkle in some amusement and creative content that reaches out to their young minds. In step 1, you have created and edited your content. Now, you need to test the success of the work done in step 1 by selecting some learners from your chosen demographic and asking them to review your course or provide feedback for improvement. The best way to entice learners to leave feedback or take a course up for review is to provide them with discounts or free access to partial content of your online course.

Step 4: Engaging learners from your target demographic

As an online course creator, you need to make sure that your course is never boring or traditional. So far, you have already covered more than half of the hard work required to create an online academy. Now you need to focus on making your content accessible and engage worthy for your learners. All online courses are a success or failure depending on their accessibility. If your organic reach isn’t high, or learners from your chosen demographic aren’t encountering your course then quite simply, no one will be interested in your course. You need to make sure that you provide your learners with a glimpse of the material of the course: a bite-sized demo that is interesting and intriguing but doesn’t reveal all the important details at first go. To engage learners you can do the following things:

Embed the link on your website

Email the links to your learners

Share the link via messaging apps with your learners

Step 5: Measure the engagement metrics

This last step is the easiest and works almost automatically with tools provided by As learners go through the course and many of them complete it or leave it halfway, tools may be used to analyse the engagement metrics and provide you with insight on areas of improvement. is a platform that allows you to build advanced courses and amazing digital academies with features that help learners with their content.

Click on the link provided here to check out their features and get started on building your own online academy today.

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