5 Reasons Why Affiliate Marketing is the Need of the Hour in E-learning
Daily hundreds of blogs are being posted online on the current e-learning trends and learner engagement strategies. Highlighting the technological aspects of a virtual learning environment is essential. But does it answer all the questions?
Educators, all around the globe, are gradually appreciating the overwhelming potential of e-learning and quite rightly so. The benefits of the virtual classrooms are obvious and many teachers and online professionals have already plunged into the changing waves of modern education. E-learning emerged as the winner, in the last decade, as the careful considerers and hesitant observers are also now part of this massive change in the educational setup.
However, is it all hunky-dory in this massively changing industry? With the advent of various online academies creating websites it is just matter of time that you can create your own online educational website. If you already have the contents for your courses and lectures then it is just a matter of minutes.
But then what? Once you have created your online academy it is the real battle that begins. You have to attract learners, spread the word, and build a brand. Affiliate marketing tools allow you to do that in the most effective manner. These tools help your e-learning website to grow and sustain. Ideally your online academy creating platform should offer a scope of integrating online affiliate marketing tools in order to help you boost your e-learning business. From an email marketing tool to a social media tracking app, you need to integrate every possible affiliate tool in order to sustain in the market.
Still wondering why you need to rely on affiliate marketing add-ons? I will give you 5 solid reasons why:
Market is Growing:
According to a very recent survey conducted by the elearingindustry.com the E-learning industry is growing at a rapid pace. The statistics revealed by the website indicate that the industry is expected to reach an astounding figure of $325 billion by the year 2025. That means there is a huge potential to tap into. Focused marketing strategy, backed with affiliated tools, will help your e-learning business to thrive in a very short time. Failing to integrate such tools will create a huge potential loss for your educational website.
Competition is High:
The current decade will witness a higher competition in the e-learning market. The same report, from the elearingindustry.com, indicates that 72% of the organization considers the fact that e-learning industry puts them in a competitive advantage. That essentially means that more and more organizations will come into the picture, as the decade progresses. However, if your own online academy lacks the potential to attract substantial amount of clientele then it will have a very difficult time to sustain in this competitive industry.
Traditional Marketing is Dead:
If you are preparing yourself to be an educator of the future there is no point being a marketer of the past. Physical marketing communication like pamphlets and posters has no use in this present scenario. Moreover, you will fail to reach your potential learners by means of the traditional marketing channels.
Social Media Engagement is the Key:
Along with the various affiliate marketing channels the built-in social media sharing tools are also critical in determining the success of your online academy. It allows the educators to spread the word and trigger serious social media engagements in order to attract new learners within the scope of the academy. The lack of a social media presence will practically cripple your e-learning platform from obtaining the visibility that it deserves. Online brand building is a continuous process and your academy creating website must be equipped with the faculty to help you generate considerable business.
Your Potential Learners are all Online:
It is the hard truth. Irrespective of the demographics, your online educational website is targeting, one thing will remain common for all the future learners who will enroll in an online course-they will all be internet savvy. So, the best way to reach them is certainly ‘online’. The affiliate marketing tools give you the power to design email marketing campaigns or take online surveys in order to obtain valuable learner feedback. In absence of these tools your online academy will be stranded like a lonely boat in the middle of the vast ocean of e-learning.
That is why you should choose your platform wisely. In fact choose your platform very wisely. Weigh the pros and cons in advance. Select an online academy creator which will enable you to integrate all the marketing tools. This is because without the affiliate marketing tools there would be no visibility of your e-learning platform. The potential learners would not get to know about your online business and you will fail to create a brand around it. At Createonlineacademy.com we allow our educators to integrate various online marketing channels and social-media plug-ins in order to boost their business from the start. Even our basic package has such facilities because we understand that without the affiliated tools it is very difficult to grow a proper learner-base in the current market.
Pappas, C. (2019). ‘Top 20 eLearning Statistics For 2019 You Need To Know ’, available at: https://elearningindustry.com/top-elearning-statistics-2019