How Big A Role Do Colors Play In Online Course Design?

by Anand Tiwary February 04, 2021
How Big a Role do Colors Play in Online Course Design

Since the competition is so high, it is vital that the online academy and the course design look aesthetically appealing. Colors actually play a very big role in ensuring that.

The color palate you choose is very vital. It not only determines the overall appeal of the online academy but also ensures a number of things including the students’ attention span. Some might argue that the color combination can also determine the overall success of your online courses.

So, why are colors so important?

While designing your course contents you might often ignore the relative importance of the color palate. They focus more on the course content, linking the payment gateways, and acquiring more students in the network. Whilst all those things are very vital it is also important that your website is aesthetically pleasing to the eyes. Colors play a very crucial role in determining that. The color of the background, the color of the fonts, and also the color of the video background should be in sync to keep the thematic sequence of the website.

Colors Impact Attention Span:

Be it a very short lecture or a long one. Be it a video lecture or an image or a text, the contrast of colors can regulate the attention span of the audience. Generally light neutral colors are ideal for backgrounds whilst the fonts can be a bit brighter. But it is not a rule carved in stone. You can definitely alter the composition. The basic idea remains the same. It should be comfortable for the readers or the viewers.

Colors Help You to Monitor Your Learners:

It is a massive misconception that online teachers play a very passive role in the overall learning process. In fact, they can play a more active role than they might imagine. Yet again, colors play a crucial part in this equation. For instance, an online teacher can use different colored fonts to draw attention towards certain section of the text or some pop-ups or even some notifications within a lecture video. However, just make sure that you maintain the thematic sequence throughout the web page. Otherwise, your readers might get confused.

Colors Help Students to Recall Easier:

Color coded texts and videos are easier for the learners to recall when compared to flat and mundane content. So, no matter how interesting your actual content is your learners would pay less attention and would be less likely to recall the context if it is not color coded. Same color sequence in each and every lecture and each and every quiz will make sure that this theme is ingrained in the minds of your online learners. In that way, it will be easier for them to remember which part of the lecture referred to what kind of context and eventually they will score higher in the quizzes.

For instance, if you are giving small trivia or background facts regarding your subject they can have a different color themes when compared to statistical findings. In this way, your learners would remember which one are the statistical facts and which one are the historical trivia much easily.

Colors Help Establish Meaning to Your Texts:

Social conditioning often sends indirect signals in our minds. So, unknowingly we associate certain colors with certain emotions. While designing your online lectures you should be consistent with the traditions of the color. Red, orange and yellow color create high energy and stimulated energy in the body but on the other hand, blue, green and violet create a calm and relaxed learning environment. It has been also found that blue is twice as effective as red when you want your learner to brainstorm or for any other creative tasks. Similarly red can trigger a faster performance or detail-oriented task like attention to the small and minute details which are important or to remember something.

Proper Combination Ensures Success:

Many people think that colors are not related to each other and they have no intertwining effect on each other but they cannot be more mistaken. The reader can feel too much strain on their eyes if the colors are very contrasting from each other and can easily lose interest in such cases and hence colors which complement each other should be used. Colors like red should be paired with green, blue with orange and yellow with violet are some of the examples of complementary colors you can find more complementary colors by consulting a color wheel. You can use a triad of color combination like red, green and blue or orange, yellow and violet to form a course and follow the 60-30-10 rule of color coding which shall give you an edge over the impact of your color and make it aesthetic

So coloring is not just a child’s play as you see. It is certainly some serious business especially when you are designing your online teaching content. You can always test your audience to which color suits them the most. After finding that out you need to stay consistent with the theme.

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