Reasons why Online Learners Might Avoid Your Online Academy
Capturing the attention of your learner and retaining are two entirely different ball games. Most businesses quickly figure out innovative ways of attracting clients and engaging them initially so that they purchase online courses and begin their learning journey. However, soon after that these same clients drop out and leave their progress hanging. Most content creators and moderators are left scratching their heads wondering what made these people drop out and leave their digital academies.
In this article, we have compiled the top 5 reasons why learners might be avoiding your online academy and how you can make changes to overcome this. Most adults and teens love eLearning and prefer it over traditional learning methods for all of their educational needs. So what could be going wrong such that they are forced to leave your course hanging? What makes them avoid completing courses on your online academy? Here’s what you need to know:
- Simple and User-Friendly Technology
While communicating with kids, we try to come down to their level and use baby talk language to convey something to them. We do so because we think that it’s all they can understand. This totally ignores one important factor that their baby talk is them trying to imitate us and our language. The babies generally try ti understand and reproduce our vocabulary and hence develop their minds accordingly. In a similar fashion, adult learners can be patronized with a more user-friendly version of technology to help them communicate and understand it better. This helps to reach a group of people who are all digitally literate enough for the course. Thus you need to make it simple but don’t oversimplify it so much that they will lose interest and think that this course is nit worth their time. Thus you need to include various multimedia and interactive ways to keep the learners engaged and people who are remembering trouble can always use the online support to bring themselves up to the mark.
- Balanced Support Systems
It is a genuine concern that online learners who are not well versed with technology or from a limited technological background, might have a tough time navigating themselves through the online course. The optimal solution is to make it easy for them without lowering the course to their level but to provide an intermediate help to bridge the gap between them. For example, a simple thing like font might be preferred in various ways by different people. Hence instead of fixing the font size to one constant, you can give them the freedom to adjust it according to their needs and what they find comfortable. The support platform should also be easily accessible and chatbots or tech bots can be helpful in this scenario. A bot is more useful than a regular person as they are more fun to interact with and they will not judge a learner and hence people can interact more freely with them. The bots will also be available 24/7 and hence they are easy to access.
- Lack of graphics/ designs
Surveys predict that 93% of all learners are more attracted towards courses that are visually more attractive and graphical rather than theoretical courses which lack proper graphics. Judging a book by its cover is more often a habit in the eLearning industry. What this means is that your course needs to be designed exceptionally to attract and engage your target audience group. Most importantly, your course design needs to be focused on easing the eye strain of the audience because most learners are glued to screens 24-7 which can make them tired quickly.
Another common mistake made by course creators is complicating the simple things. For example, if the button for “next page” or content page for all the video or content listings is complicated then your user may not be able to figure it out and they might just leave your digital academy forever. None of your learners wants to work hard to figure out such simple things when they could be learning new things easily from other competing digital academies. To avoid this scenario, all you need is two things: a) A simply structured online course and b) A detailed demo or tour that outlines everything that a learner may need during their schedules.
- Proper time management
One of the most important selling points of E-learning courses is their flexibility and hoe everyone can adjust accordingly. They can pick their own hours for learning and they do not need to worry about the timing of the course and the fear of missing it. They should be given a time frame to complete it and the duration of the course should be visible so that the learners can plan accordingly. Creating a calendar with duration and deadlines will helo the learners manage time more efficiently. Milestones also help to motivate the learners to continue their progress.
So these are some of the top reasons why your learners might be clicking away from your digital academy. Now that you know about the problem, you can get started on making changes to create an eLearning course that is engaging and popular in the long run. CreateOnlineAcademy.com is the ultimate platform where you can use innovative tools and premium graphics options to design a course that stands out from the crowd. To create and launch your online courses within a short period of time, log on to COA’s website using the link given above.