Top Selling points for Online Courses

by Anand Tiwary November 12, 2020
Top Selling points for Online Courses

Online Courses have become easy to make recently with all the help you can get by various tools and platforms but the one challenging thing that remains are the Top Selling points for any online course. They determine whether the course will be a hit or it will be lost in oblivion. Hence today we shall discuss about some top selling points for your online courses with which you will be able to create and sell online courses which will be superior than your competition.

Know your Audience and create content accordingly

Content is the key for any Online course and if your course does not have the latest or industry relevant content which they are looking for, then people will not be attracted towards your course. Hence the second part is to know your audience well.

Which technology they want or why they should learn it. How it can help their careers and other key points will help the audience decide to opt for your online course or not. People will only be willing to pay if they can be convinced that the course is valuable for them

You should spend time to get to know your audience in the online forums and what challenges they usually face gather more insights from your target audience. Even the information about their background knowledge is valuable. In this way you can collect enough information to polish your course to suite to their needs and stand out amongst the rest.

Create a unique offer.

You need to focus on one particular topic to draw in traffic and get famous but unless you plan for a whole online university, you need to choose a speciality to build a loyal following which can be diversifies later as the number of learners grow.

You need to highlight what makes your course different from the rest and targeting a specific set of people can help you drive up your sales. You need to get creative with your Heading and Description to keep the people reading and interested in it.

Portray the Learning Path Clearly

You can plan a series of courses with follow a linear progress line and create a learning journey and in this way you will be able to sell more than one courses. Keeping the process and the outcome of courses clear, you can sell a series of courses to them and make them keep coming back for more.

Some key points to remember are:

  • Make Content which is compelling
  • Highlight the benefits of the course
  • Clearly list all the objectives and expected outcomes
  • Keep it as interactive as possible
  • Keep your content updated and relevant to it’s latest version
  • Set Quizzes at proper Interval

You can also hire professional designers to properly give a shape to your course if your budget is big enough, else you can also do it by yourself. One thing to remember while making such course is what books, courses or presentations left an ever lasting effect on your memory and why did they do so?

The answer to that question is also the answer you are looking for. Hence you can draw inspiration from your past experience and design your course so that it will leave an everlasting impression on the learner.


You should have a dedicated website for your catalogue and a shopping cart to add everything into it. The marketplace should be well built and portray all the required information to the user and buy them.

You can use Search Enigne Optimisation or SEO too in various blogs with relevant keywords which blend in naturally with the whole content. Building a good social media presence will boost your search engine rankings.

You need to post regularly and not just adverts but all types of post like images and texts and increasing your engagement level with your audience. Even sharing other content which is inline with the interest of your target audience will help you gain more learners.

You need to maintain a public review page and encourage learners to leave their honest feedback about the course. Any positive review will help you gain more followers and a negative review can motivate you or help your make the course better for everyone else.

You also need to stay in touch with all your learners by adding them to a mailing list with their permission of if they would to liked to be notified about all future courses or to share a link of a new social media post and hence increase the engagement level with your audience.

These are some of the top selling points for an online course and if you have any questions, then you should visit, where you can create online courses with great user experience and engagement. You will also find a variety of design tools and third party sales and marketing tools to help you build a very engaging course which you will need for your learners and help you avoid any errors while making it.

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