Quick Tips for Online Sales Training

by Anand Tiwary July 21, 2020
Online Sales Training

In the eLearning industry, nearly 23% of digital academies fail to succeed because of one single thing: SALES. Now, you must be thinking that good online courses would surely have healthy sales so why would they at all fail to succeed?

While your question is valid, there are some nuances that can make even good online courses fail to create healthy number of sales. In this article, we are going to guide you through the basic ABCs of sales training. To create and sell courses online, you need to know about all the details of sales creation. There are a ton of tips and strategies available online about how you can improve your sales and grow your business to the next level. However, which of those tricks and strategies does your business need? Worry not, we have compiled a list of some basic tips for online sales training that will get your business going at a healthy rate.

  • Play your assets right: If you want to create and sell courses online then you need to know the strengths and vulnerabilities of your course content. While creating a pitch, do not drone on about strengths alone as this might turn your customer sceptical. So what can you do? Well, you need to make sure that you paint your weaknesses onto something that is not a buzzkill for your target audience. Play your assets right and every lead-generating trick becomes easy.
  • Trust your product: You have put in a lot of blood, sweat and tears into creating your digital academy and coming up with online courses to help your target audience achieve their goals. Now, you need to let your product create its magic and generate sales. Believing in your product is even more important because no customer is going to buy your product if they feel a lack of confidence from its developer team. A golden rule to ensure that you stay on top of your game always is through believing in your work and trusting that it can help your target audience achieve their goals.
  • Empathise with your clients: Sales experts and all online training forces are now focusing on the needs of the customers and designing their products around those needs. If you want to create online courses that create amazing profit margins, then you need to empathise with your clients. You need to ask yourself, “What does my client need?”. For example, if your target audience is not too tech-savvy, then we suggest that you invest on getting the services of a paid LMS like that does not require much technical skill to navigate on the learner’s device. Anticipate the needs of your learners and your online courses will surely sell at an amazing rate.
  • Plan, execute, achieve: One of the most revered golden rules in sales is having a good plan. If you need to spend some quality time trying to come up with a good plan then so be it. However, having a good plan might still not work if you do not have the best execution. So set your goals, create plans and motions that get you that much closer to your goals and watch as your sales soar through the roof. While setting your goals, ask yourself questions such as what you want to achieve for this quarter? What number of sales do you want to set for each day? What tools and resources are you willing to utilise?
  • Create, learn, access: The world of eLearning is dynamic. Trends that are successful today may not do the trick tomorrow or next week. Instead of relying on tricks and strategies, you need to get in touch with your learners’ needs and assess your online courses from their point of views. If your learners need better graphics or an easier interface then make those changes because that might be the sole action that triples your sales this quarter. So create responsibly and keep adding value to your online courses to make sure that your profit growth remains healthy.

Effective sales training creates a number of benefits for your business such as a healthy turnover, high profits, sustainable business growth and most importantly a high job satisfaction for all your business stakeholders. With, you can not only create the best online courses but you also get marketing support and market research tools that help you to guide your sales strategies better.

Social Shares