Tips for Improving Your Student Retention Rate

by Anand Tiwary August 10, 2020

One of the major pain-points of running an online course is the tendency of drop-outs amongst the learners. That is why, along with sales and marketing the student retention strategies are also widely discussed in the e-learning domain. Improving the student retention rate does not only boost your online education business in the current financial cycle but it also puts less stress on the next one.

Having a healthy existing learner base is always an advantage when compared to the struggle of acquiring new one, every quarter. We at list down some of the basic strategies that you can follow in order to boost your student retention rate.

Make Online Courses Challenging but Not Intimidating

Whilst online learners love a bit of a challenge but they are not quite ready to be intimidating regularly. There is a subtle difference between the two. As much as 69% of the online learners, in our internal survey, have confessed that they have left their previous online courses because they felt stressed and hassled. It is not wise to put additional pressure on the minds of the online learners because otherwise they will quickly shift to something else on the internet.

Inject Energy and Enthusiasm

All your online lecturers should have a sense of energy in them. Whether you are making video contents or animation your courses should not stretch beyond a certain time limit and also should not appear mundane. Make sure that there is one single take-away and learning at the end of each and every lecture. In that way, your students will remain focused for that time duration and will end the lecture on a positive note.

Quizzes and Interactive Assignments

Students will remain with your digital academy only if they can learn and progress well within the course. Providing course material and interactive content is not enough. You need to organize quizzes and assessments that judge the progress of your learner. If needed, you can personalize the assessments by quizzing them on their weak topics within the course curriculum. By creating quizzes and assessments you can also monitor the students and ensure that they remain engaged with the course.

Early warning setup

Students often exhibit some signs of discontent with the course and ultimately drop out. Being an online course creator, you want to strictly avoid this scenario. In order to retain the maximum number of e-learners, you need to set up an early warning system. Generally, feedback and progress monitoring is enough to warn you about learners who are not progressing through the course and might be thinking about dropping out.

Ensure efficient marketing support

Marketing is the most crucial branch of any business. Your courses need to reach the target audience in order to gain popularity and become a success. Ensuring proper marketing support is our responsibility. At, we ensure that you have an arsenal of marketing tools and guidance tips relating to marketing strategies available at your fingertips. This can ease your marketing operations quite a lot.

Increasing audience reach through affiliate marketing

Affiliate marketing is an efficient way to market your courses and maximise your reach. At, you can get access to a number of online affiliate marketing tools and social media plug-ins that can provide a major boost to your marketing campaigns. That’s not all, you also gain access to an offline network of re-sellers and academic coaches who will promote your course offline and increase your reach exponentially

Graphics and website designs

Your digital academy is only as unique as its content. Learners connect better with content that is spiced with some graphics. At COA, you get access to quality graphics options and tools that you can use to customise your designs. All other online platforms provide specific templates that are used to create website designs and course content. At we offer you the chance to stand apart from the crowd using our bespoke custom designs and superior graphics that can give a huge boost to your digital academy.

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